From side hustle to hive
How Honeycomb was born
- 2015Fresh out of college, Alex stumbled into virtual assistant work without knowing what a VA even was.
- 2016Harrelson Media (now Honeycomb Media) was born, with Alex running 20+ clients as a one-woman show.
- 2018 – 2020The first try at a full agency didn't work. The second one did, and the hive started buzzing.
- 2023We cut our client roster in half and went fully exclusive. Fewer clients, deeper partnerships, better results.
- TodayA marketing studio for creators, plus this shop of the playbooks we use every day.






